For the first time ever, Food & Wine will join forces with our powerful sister brands, Travel + Leisure and Southern Living to captivate our engaged audience of affluent epicureans with a weekend-long celebration in the heart of the Holy City.

From September 27th – 29th, the inaugural Food & Wine Classic in Charleston will offer three days of exclusive experiences designed to celebrate the best of the city, featuring world-class chefs and local talent, expert-led wine tastings, cultural excursions, curated tours, and much more.

As an exhibitor at the Grand Tasting Pavilion, your brand will have the unique opportunity to engage with affluent consumers and key industry leaders.

Space is limited, and applications will be accepted until July 15th.

Grand Tasting Pavilion Faq

We have many opportunities available at the Classic typically based on an advertising partnership with our parent company Dotdash Meredith, including sampling product to 2,000 attendees in the Grand Tasting Pavilion throughout the weekend, custom event integration, and, at the highest level, sponsorship of the Classic. If your brand is interested in sponsorship opportunities, please fill out the Marketing Contact Form and a member of our team will reach out.

For brands who do not do any national advertising, we offer the opportunity to apply for and purchase a select number of remaining exhibitor tables in the Grand Tasting Pavilion.

Located at the Charleston Visitors Center, The Grand Tasting Pavilion takes center stage during the weekend, offering a truly unique and immersive tasting experience. Set against the backdrop of Charleston’s historic and picturesque surroundings, the pavilion opens its doors four (4) times from Friday and Saturday, providing brands with the opportunity to engage with qualified consumers.

Yes, exhibitors are required to be present and participate during all Grand Tasting sessions during the weekend.

The cost of an exhibitor table is $1,950 and includes 2 passes for personnel working and attending the event.


Passes: Each exhibitor table includes 2 passes, but should exhibitors require additional passes, they may purchase them. Exhibitors can purchase additional passes while supplies last. Passes are labeled with the table name only, so they are transferable between staff as long as everyone working has a pass when they are in the event venue.
Staff travel to/from the event.

Staff lodging in Charleston. For information about lodging in and around Charleston click here.

Onsite expenses for staff, such as meals and transportation.

Table décor: FOOD & WINE provides an exhibitor banner for each exhibitor table, but exhibitors are encouraged to use additional tabletop branding and décor.

Product costs, including shipping and distributor costs, as all wine, spirits, and beer must be delivered to the event via a licensed Charleston distributor.

Each exhibitor table includes of a six-foot table with linens, two exhibitor passes, access to dry storage, chilling tubs for wine, ice, spittoons and a custom exhibitor banner.

Two (2) complimentary exhibitor passes are provided per exhibitor table for personnel working the event. Exhibitor passes provide access to all Grand Tastings and, on a space-available basis, entrance to cooking demonstrations and wine tasting seminars. Everyone is required to wear a valid event pass and 2024 FOOD & WINE Classic in Charleston lanyard at all times, in all venues for all events, even when working at the exhibitor table.

Additional exhibitor passes may be purchased while supplies last. Once approved, exhibitors will receive email notification on how to purchase additional exhibitor passes. Please check back for 2024 pass pricing.

South Carolina law dictates that a licensed South Carolina distributor must deliver and handle all wine, spirits, and beer for the FOOD & WINE Classic in Charleston. If applicable, please include your South Carolina distributor on the exhibitor application form. If you do not have a South Carolina distributor, you may still apply for an exhibitor table. Once approved, please contact haleigh.quigg@dotdashmdp.com and we will send information about temporary distribution. Please be advised that the distribution process can take up to eight weeks and will be an additional cost to you.


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